Trust is one of the most important factors in getting new users and companies to adopt your applications. In October, we announced the general availability of publisher verification, which protects users from application-based attacks such as consent phishing. We have also released official documentation on the topic.
What is publisher verification
Publisher verification allows developers to add a verified identity to their app registrations and demonstrate to customers that the app comes from an authentic source. It allows them to distinguish their apps to customers by receiving a “verified” badge that appears on the Azure AD consent prompt.
Why publisher verification matters
Admins can also set user consent policies based on if an apps is publisher verified helping streamline adoption. Developers who are building for Microsoft 365 that want to further distinguish their apps can also participate in the Microsoft 365 App Certification program. These steps will help to increase adoption by making it easier for users and admins to trust and begin using your applications.
To take advantage of publisher verification, please check out our documentation on how to mark your app as publisher verified.