Build great app experiences for PCs, mobile, and more

The Universal Windows Platform (UWP) lets you create a single app package that can be installed onto a wide range of devices—and the Windows Store provides a unified distribution channel to reach customers worldwide.

Why Windows?

More form factors, less work

Windows 10 is built upon a unified core, enabling apps to look great using one code base and an adaptive UX on all types of Windows devices—PCs, tablets, phones, HoloLens, IoT, Xbox, and more.

New ways to engage

Engage with customers in new ways—natural language, gestures, gaze, even holograms. We help make you an expert in building app experiences that are more personal.

Over 400 million devices already run Windows 10

For developers, Windows 10 translates into 2x the engagement and 4x the revenue per user compared to Windows 8. Access this marketplace on the ground floor as Windows 10 marches toward its goal of 1 billion devices within three years.

Why Windows Store?

Global reach, local payment options

The Windows Store reaches more than 200 markets with a single distribution and monetization channel for PCs, tablets, phones, and consoles. The Store supports a wide range of payment options to make it easier for customers to make purchases.

Flexible options for monetization

We offer flexible, easy-to-implement options to make money, whatever your business model—advertising, in-app purchases, sale pricing, affiliate referrals, and more. Detailed analytics help you measure your success.

Benefits for Windows Store developers

Your Dev Center membership automatically comes loaded with perks to help you plan, build, and market your app. And your perks will grow as your app does.

Developer success stories

Leveraging existing code for Yahoo Mail with Hosted Web Apps

Yahoo wrapped their web app in a UWP app, preserving key features and fast-tracking the app into the Store.

Combining two apps into one at Box

Learn how Box migrated their Windows 8 apps to create their new Windows 10 Box app, and how the Universal Windows Platform made the process simpler.

Get started with a developer account

Publish your apps and get access to benefits that will help you plan, build, and market your app.

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