Monetization

All games must, at some point, determine how to generate revenue.

Make your game economy work for your players

All games must, at some point, determine how to generate revenue. Whether it’s creating and tracking in-game virtual currencies or running experiments to help drive conversions, Microsoft has the tools and services to help you reach and monetize millions of players. Find the monetization options that best engage and retain players for your games.

Get the right tools for your economy

Make your game economy work with Azure PlayFab economy features, including virtual currencies, inventory, rich actionable data, and a catalog that supports segmentation, sales, coupons, bundles, and pre-integrated support for third-party payment add-ons.

PlayFab Economy Quickstart

Create and track virtual currencies

Mint promotional coupons and virtual currencies with support for setting both initial balances and optional auto-recharge.

PlayFab Economy

Create and manage in-game stores

Target player segments with personalized store offers and support payments with Xbox, Steam, Google, PayPal, and more. Process payments, sell catalog items, and guard against fraud.

PlayFab Stores

Resources

Customer success stories

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Blog posts

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