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Grow and scale with Microsoft Store

Microsoft Store on Windows makes it easy for everyone — from individuals to large businesses — to get access to a user base that confidently purchases content through the safe, seamless buying experience in over 110 languages.
Microsoft Store on Windows gets your app in front of the right users, in the right places, at the right times for driving more downloads.

240

Regions supported

110

Languages supported

Billion+

Annual downloads

Know your incentives

Propel your business forward with complimentary incentives for your app distribution from Microsoft Store and invest more resources into your business.

Microsoft Store on Windows

Web distribution

App distribution

Hosted and paid by Microsoft

Managed by developer

Microsoft Store services (In-app purchases, Promo codes, Notifications and so on)

Available

Not available

Customer support for billing issues and app downloads

Available

Managed by developer

Marketing resources (Product pages, Promotions and so on)

Available

Managed by developer

Software updates (delivered through Windows)

Hosted by Microsoft

Managed by developer

Restore app for new devices

Managed by Microsoft

Not available

Worldwide payment processing

Managed by Microsoft

Managed by developer

App analytics

Provided by Microsoft

Managed by developer

Code signing

Signed by Microsoft

Managed by developer

Age ratings

Managed by Microsoft in partnership with International Age Ratings Coalition

Managed by developer

Respond to user reviews

Available

Not available

Beta testing

Hosted by Microsoft

Managed by developer

Join Microsoft Store to grow your business

Enjoy access to tools, resources, and support for app distribution and analytics for increased reach and monetization.

Discover what's new

Grow your business

Learn tools and insights to reach millions of new users and increase monetization.

Product page experiments
Product page experiments

Increase your reach with product page experiments in Microsoft Store on Windows

Grow your user base with actionable insights
Actionable insights

Grow your user base with actionable insights