Distribute your apps and games on Microsoft Store for Windows

Grow and scale with Microsoft Store

Microsoft Store on Windows makes it easy for everyone — from individuals to large businesses — to get access to a user base that confidently purchases content through the safe, seamless buying experience in over 110 languages.
Microsoft Store on Windows gets your app in front of the right users, in the right places, at the right times for driving more downloads.

240

Regions supported

110

Languages supported

Billion+

Annual downloads

“We chose to build a Progressive Web App, or PWA, because it provides the best of both the web and an app installed experience into a single web page. We chose to bring it to the Microsoft App Store because the additional work to submit a PWA to the app store was minimal thanks to PWA Builder and is where users were already looking for us.”

John Krzemien – Manager, Software Engineering at Snap, Inc.

“What I value about Microsoft Store the most is the teams support to bring developers onboard. They have a very friendly approach to help developers and the system is super flexible for us to run a lot of different types of beta tests. I think it's very powerful if you're launching a new app or you want to test the app for different user segments.”

Philip Lam – VP of Engineering at GoodNotes

“When we brought our apps to the Microsoft Store, we saw thousands of installs in a week, despite the fact that our apps have existed on our website, available for download for years!”

Dr. Graham Booker – Staff Engineer at Plex

“It was amazing to see the high engagement the Microsoft players have. It's nothing like the other stores. These guys consume the game on the bigger screen and they highly appreciate premium content.”

Nilly Littman – CMO at Spiral Interactive

“By making our app available on the Microsoft Store, we can tap into a large and diverse audience of Windows users and we can take advantage of the Stores marketing and promotional tools to increase our apps visibility and attract new users.”

Olena Obilets – Product Manager at Readdle

Know your incentives

Propel your business forward with complimentary incentives for your app distribution from Microsoft Store and invest more resources into your business.

	Microsoft Store on Windows	Web distribution
App distribution	Hosted and paid by Microsoft	Managed by developer
Microsoft Store services (In-app purchases, Promo codes, Notifications and so on)	Available	Not available
Customer support for billing issues and app downloads	Available	Managed by developer
Marketing resources (Product pages, Promotions and so on)	Available	Managed by developer
Software updates (delivered through Windows)	Hosted by Microsoft	Managed by developer
Restore app for new devices	Managed by Microsoft	Not available
Worldwide payment processing	Managed by Microsoft	Managed by developer
App analytics	Provided by Microsoft	Managed by developer
Code signing	Signed by Microsoft	Managed by developer
Age ratings	Managed by Microsoft in partnership with International Age Ratings Coalition	Managed by developer
Respond to user reviews	Available	Not available
Beta testing	Hosted by Microsoft	Managed by developer