Find your success in the Microsoft Store

Microsoft Store is the best place to find apps on Windows. With an engaging new Store that now features traditional desktop apps and new ways to generate revenue, there has never been a better time to find your success in the Store.


Acquire new customers for your traditional desktop apps through Microsoft Store

Find out why Microsoft Store should be your new favorite way to distribute your traditional desktop apps.

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Screen shot of PWA Builder

Easily distribute your PWAs and get more exposure

Learn why development teams and business decision makers are transitioning from native to PWA and listing in the Microsoft Store.

Optimize your app’s discoverability in the Microsoft Store

Learn best practices for setting up your Windows app listing for success.

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You are in great company

  • Reddit | August 2021

    “Reddit published its first-ever app in the Microsoft Store on Windows. We were pleasantly surprised by how easy and convenient Microsoft has made publishing apps. Good documentation, a well-thought-out-developer portal, and fast review cycles made a stress-free effort. Reddit is thrilled to be part of this application ecosystem.”

  • ClipChamp | September 2021

    “ClipChamp previewed the newest PWA builder. The technical investment was simple, and installs from the Microsoft Store on Windows have been growing by 10x in the first 2 months.”

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