Improve the visibility of your app in the Microsoft Store

We are excited to introduce Microsoft Store Ads, a new product designed to help developers grow their business by getting their apps or games in front of the right customers at the right time, and to inspire Microsoft Store customers with great content. A developer of a music-making app, for example, will be able to create an ad campaign to get their app in front of an audience that likes music or likes to create music.

In the coming months, developers will be able to create ad campaigns in the Microsoft Store using Microsoft Advertising. Only developers with published content on the Store will be able to run ad campaigns, which ensures ads are contextual for customers.

We will soon kick-off a pilot program to test and gather feedback; developers interested in participating can sign up on the waitlist. We look forward to sharing more details in the future.