Monitor and Manage Lifecycle: Go-to-Market Guide

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Monitor and manage results

Understanding the results of your solutions, targeted campaigns, and sales figures is vital to making corrections in how you approach customers and solve problems with your solution. Monitoring and managing your solution is a continuous process.

Lifecycle diagram for Go to Market

This diagram shows a holistic view of the steps you need to consider when monitoring and managing your solution. Note that this does not always represent the order of the steps. For example, you might analyze metrics or collect feedback both prior to and after your release. Steps to monitor results include:

  • Manage the release of your solution.
  • Analyze available metrics to monitor the health of your solution.
  • Collect and manage user feedback and reviews.
  • Update your solution.
  • Modify your go-to-market strategy.
  • Test your updates and submit a new release.

Manage the release of your solution

Your customers’ first impression sets the tone for their perception of your brand, so continue to improve your UX to:

Continually review and modify your first-run experience to maintain a positive user experience:

Analyze available metrics to monitor the health of your solution

You can view up to three months of data for your solution in AppSource on the Metrics page in the Dashboard when you sign in with your Microsoft account. These metrics can help you better understand your solution’s pre-download effectiveness, such as:

You can better understand how your solution is performing post-download by looking at metrics that help you determine:

This information can help you understand the overall health of your add-in, and when you combine it with customer feedback, ratings, and reviews, it can give you insights into issues that might be limiting your business growth.

For example:

You can analyze the data you collect on your solution to help monitor the success of your marketing activities and campaigns by putting it into the following categories.


  • Number of downloads
  • Number of new users
  • Number of active users


  • Retention of existing users
  • Drop-off rates
  • Session length for each user


  • Number of purchases
  • Conversions from trials to paid versions
  • Upgrades fromm free to premium to enterprise versions
  • Goal conversions (sign ups, view a certain screen, and so on)
  • Customer cancellation rate
  • App monetization
  • Net promoter score (NPS)

By knowing what measurements to look for and how to analyze the data, you can determine:

Collect and manage user feedback and reviews

Customer reviews are a valuable way for you to get feedback on how your solution is working, how customers are using your solution, which features they like, and what problems it helps them solve. Reviews can also provide insight into what is not working for your customers. You can also request feedback from users from within your solution.

When you request user feedback:

Use reviews and feedback to:

Why respond to customer reviews?

Update solution

After you publish your solution, continue to enhance it with new features and functionality, provide updates to debug, and improve the customer experience based on feedback and metrics.

The following guidelines apply to updates:

Keep in mind that you can update your add-in no more than 10 times per month or 30 times per year.

Modify your go-to-market strategy

Track and analyze the effectiveness of your external marketing activities to determine their effectiveness with campaign tracking:

Test updates and new releases

Before making your app generally available in the marketplace, use one or more of the following methods to deploy your solution for testing:

Test, adjust, and modify your solution to ensure a smooth user experience when you make it available to the general market.

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