Launch First Release

Customers have an overwhelming number of solutions to choose from, so how do you make them aware of yours? Kick off your first release by creating an effective AppSource listing and driving demand with marketing activities.

AppSource connects users to the Office solutions they need. When you publish your solution to AppSource, you reach your target audience more quickly and cost effectively.

Because AppSource lists thousands of add-ins, your solution needs to capture users’ attention, ensure that they understand what your solution does and how it will benefit them, and stimulate downloads. Publishing in AppSource allows you to:

Create an effective listing

Make your value proposition clear to your customers and make your offering stand out by following these seven steps for creating an effective listing:

  1. Use a succinct and descriptive title.
  2. Create an impactful icon.
  3. Write an effective short description.
  4. Write a compelling long description.
  5. Use screenshots effectively.
  6. Provide an informative short video.
  7. Manage ratings and reviews.

More information:

Seven steps to create an effective listing for your solution

1. Use a succinct and descriptive title.

Make sure you’re grabbing your customers’ attention right from the start. Apply the following best practices:

Avoid:

2. Create an impactful icon.

Your icon should be recognizable and convey how your solution helps your customer get work done. Apply the following recommendations:

See Create effective listings in AppSource and within Office for more details about creating icons.

3. Write an effective short description.

Users see your short description in AppSource search results. Use your short description to entice potential users to learn more. It should be original, engaging, directed at your target audience. In your description:

4. Write a compelling long description.

Use your long description to describe your solution in detail, including the main features, the problems it solves, the most common use cases, and the target audience. In your long description:

5. Use screenshots effectively.

Users might look at your screenshots before they read your description to learn what your solution does. Your screenshots should:

6. Provide an informative short video.

Your video should be of professional quality. In your video:

7. Manage ratings and reviews.

Good ratings and reviews lead to better placement and improve your customers’ perception of your product. Customers also use reviews as a forum to offer feedback and suggestions. When a user searches for a solution in a specific category, the search ranks the results based on average rating and number of ratings.

Drive traffic to your listing

With targeted marketing campaigns using standard web marketing mediums, you can drive awareness and potential customers to your site, increasing the acquisition of your solution.

To get started:

1. Plan your campaign end to end.

2. Focus on the right channels and optimize for success.

3. Track success of your efforts with Campaign Tracking.

Prequalified customers who have already acquired or have shown an interest in Office are more likely to go further in the process, resulting in a higher conversion rate. Consider how to reach your prequalified target audience by focusing your campaigns where they will have the most impact.

Drive demand with marketing activities

Take advantage of your digital channels by engaging in marketing activities to help increase demand for your solution. For example:

Utilize marketing resources to develop your campaigns.

Reach customers more quickly with mail exchange

A mail exchange (MX) record tells senders how to send email for your domain. It helps direct emails to the email server configured to process email for that domain. Using free tools located at CNAME lookup can help you reach more qualified customers more quickly by allowing you to obtain MX records for your customer email list. (Make sure you are following any legal and privacy policies that pertain to your country or region.)