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LEARN, CONNECT, BUILD

Microsoft Reactor

Join Microsoft Reactor and engage with developers live

Ready to get started with AI and the latest technologies? Microsoft Reactor provides events, training, and community resources to help developers, entrepreneurs and startups build on AI technology and more. Join us!

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DevTech Prism: Marketing Through Different Lenses

10 September, 2025 | 2:00 PM - 6:00 PM (UTC) Coordinated Universal Time

Location: Tel Aviv

Address: Derech Menachem Begin 144, Tel Aviv-Yafo

  • Format:
  • alt##In personIn person (Tel Aviv)

Topic: Personal and Business Development

Language: Hebrew

Founders. Marketers. Partners. Developers. One message, many angles.

DevTech Marketing Pros September Meetup

In partnership with: Onfire & Shuffll

Agenda

17:00-17:30 Networking & nibbles

17:30-17:40 Opening remarks
DevTech Marketing Pros Community Founders Michal Wosk & Sahar Dolev-Blitental

17:40-18:10 Microsoft Talk - GTM & Growth, Scaling Through Cloud Providers
Adi Stein, Azure GTM Lead, Microsoft
Lior Lavid, Strategic Partnership Development Manager, Microsoft

Partnering with cloud vendors to bring value

18:10-18:20 Lightning Talk - From Code to Close
Tal Peretz, Co-Founder & CEO, Onfire

Best practices from fortune 500 companies on developer marketing strategies and tactics that actually work

18:20-18:30 Lightning Talk - Leveraging Video for Marketing in the GenAI Era
Isaac Gili Founder & CEO, Shuffll

This session dives into the intersection of generative AI and marketing automation.

18:30-18:40 - Networking break

18:40-19:25 Developer Marketing – A Founders Perspective - Panel with Hetz Ventures
Moderator - Liz Cohen, VP Platform, Hetz Ventures

Panelists -
Shem Magnezi - Co-Founder & CTO, Wilco
Zohar Einy - CEO, Port
Dedy Kredo - Co-Founder and CPO, Qodo

19:25-19:30 Closing remarks

19:30-21:00 Happy Hour!
Stay, have a drink, and network with the community.

*The sessions will be held in Hebrew

Speakers

  • Isaac Gili

    • Founder & CEO

    Shuffll

  • Tal Peretz

    • Co-Founder & CEO

    Onfire

  • Dedy Kredo

    • Co-Founder and CPO

    Qodo

  • Shem Magnezi

    • Co-Founder & CTO

    Wilco

  • Michal Wosk

    • Head of Product Marketing

    StarkWare

  • Zohar Einy

    • CEO

    Port

  • Sahar Dolev - Blitental

    • VP Marketing

    Iguazio

  • Lior Lavid

    • trategic Partnership Development Manager

    Microsoft

  • Adi Stein Ben-Nun

    • Developers & Digital native GTM, South-Eastern Europe

    Microsoft

  • Liz Cohen

    • VP Platform

    Hetz Ventures

  • ONFIRE

    • The revenue OS for software infrastructure companies

    ONFIRE

  • The DevTech Marketing Pros

    • An exclusive community of Israel's marketing leaders for developer-focused startups and enterprises

    .

  • Shuffll

    • Creation Platform and Marketplace

    .