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    4. Add sign in with social
    Smiling bearded man in glasses signs into his social account using Azure Active Directory.

    Customer identity and access management

    Customize and control how your customers sign up, sign in, and manage their profiles when using your applications with Azure Active Directory B2C.

    Learn more
    User-centric and flexible

    Build sign in and sign up experiences that allow your users to utilize their existing social accounts or personal emails. Azure Active Directory B2C supports Facebook, Microsoft Accounts, Google, and many others, or you can add your own.

    Secure and reliable

    Protect your customers and access to your application from advanced threats. Implement security controls such as multi-factor authentication, smart lockout protection, and more from Azure Active Directory B2C.

    Global and scalable

    Scale to as many users as you need while receiving maximum availability. Azure Active Directory B2C is a reliable, globally distributed service with an SLA of 99.9%.

    Additional resources

    Sign in Azure AD B2C users with our libraries
    Learn more
    Get started in four simple steps with Azure AD B2C
    Get started
    Review the Azure AD B2C documentation
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