Customer identity and access management

Customize and control how your customers sign up, sign in, and manage their profiles when using your applications with Azure Active Directory B2C.

User-centric and flexible

Build sign in and sign up experiences that allow your users to utilize their existing social accounts or personal emails. Azure Active Directory B2C supports Facebook, Microsoft Accounts, Google, and many others, or you can add your own.

Secure and reliable

Protect your customers and access to your application from advanced threats. Implement security controls such as multi-factor authentication, smart lockout protection, and more from Azure Active Directory B2C.

Global and scalable

Scale to as many users as you need while receiving maximum availability. Azure Active Directory B2C is a reliable, globally distributed service with an SLA of 99.9%.

Additional resources

Get started in four simple steps with Azure AD B2C

Review the Azure AD B2C documentation