Customer identity and access management

Build sign in and sign up experiences that allow your users to utilize their existing social accounts or personal emails. Azure Active Directory B2C supports Facebook, Microsoft Accounts, Google, and many others, or you can add your own.

Protect your customers and access to your application from advanced threats. Implement security controls such as multi-factor authentication, smart lockout protection, and more from Azure Active Directory B2C.

Scale to as many users as you need while receiving maximum availability. Azure Active Directory B2C is a reliable, globally distributed service with an SLA of 99.9%.