Promote your apps

The Universal Windows Platform and the Windows Store help you to promote your app and engage with customers.
Ad campaigns

Launch an ad campaign to get the word out about your app, right from your Dev Center dashboard. You can create paid campaigns, free house campaigns, or free community campaigns.

Windows Store badges

Let customers know your app is in the Store with a custom badge in the style and language of your choice.

Promotional codes

Promotional codes are an easy way to give customers free access to your app or add-on. You can use them for review purposes, customer service scenarios, or other promotional giveaways.

Sale pricing

Put your app on sale to entice new customers. When you schedule a sale, the lowered price is displayed in your app’s Store listing for customers on Windows 10.

App feedback

Invite your Windows 10 customers to tell you what they think by directing them to the Feedback Hub, where they can submit problems, suggestions, and upvotes. Then, review and respond to their feedback in the Dev Center Feedback report.

Respond to reviews

Follow up and connect with your customers by responding publicly or privately to their reviews.

Custom promotion campaigns

Add custom tracking codes into links to your app’s Store listing to find out which channels are driving the most downloads for customers on Windows 10.

Affiliate marketing

The Microsoft Affiliate Program makes it easy for affiliates to earn commissions for purchases they refer to the Windows Store.

Using ad campaigns to promote your apps

The Universal Windows Platform and the Windows Store make it easy for you to help users discover your apps by using ad campaigns, promotional codes, and sale pricing. This video explains the benefits of creating ad campaigns for your apps and guides you through the different types of ad campaigns that you can create.

What’s new in promotion

Community ad campaigns

If your app is configured to show ads from Microsoft, you can launch a free community ad campaign to cross-promote your app with apps from other developers who have also created community ad campaigns, Community ads are free, and they are shown only when there are no paid ads to serve.

App feedback

Invite your Windows 10 customers to tell you what they think by directing them to the Feedback Hub, where they can submit problems, suggestions, and upvotes. Then, review and respond to their feedback in the Dev Center Feedback report.

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