Download Microsoft Store badges

An easier way to promote your titles in Microsoft Store.

In October 2017, we`ve merged Windows Store and Xbox Store with Microsoft Store, creating a single destination across Windows, Xbox, and our local stores around the world. With this update we’re excited to release a simplified version of our badge design.

Use the new Microsoft Store badge to promote games, apps, software, movies, TV shows, books and other content in all of your marketing materials and to help drive customers to your Microsoft Store listing.

The badge generator is an easier way to connect to your content. Just enter your Microsoft Store ID (a 12-character ID used at the end of the product URL; also shown on the App identity page in the Dev Center dashboard) and the generated badge will link directly to your Microsoft Store listing. When your customer clicks the badge, we’ll open the Microsoft Store app on Windows 10, Windows 8.1 and Windows Phone 8.1 or the appropriate experience on other platforms.

By using these Microsoft Store badges you agree to follow the Microsoft Store badge guidelines that describe how to use the badges and other Microsoft branded assets. Already signed up with the Affiliate program? Generate your badges directly from the Affiliate site.

Badge style

Make the most out of your badges

Download badges and guidelines

You can download a zip file with the various badge sizes and languages. Be sure and review the Microsoft Store badge guidelines for usage rules.

Get device art

Show your app or content within a Windows device on your website and marketing materials. Download phone, tablet, convertible, laptop, and all-in-one device chassis below.

Use badges to make money

Become an affiliate and earn commission, using badges to drive downloads of apps, games, movies and more from your website, apps, or communications.

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