Download your Store badges

The Store badge generator makes it simple to create the HTML and get the artwork needed to promote your apps and content in the Windows Store.

Use the new Microsoft badge to promote apps, games, movies, music, and TV content in all of your marketing programs and materials and to help drive customers to your Store listing. We’re excited to release a new, simplified version of our Store badge that can be used for promoting apps and content in the Windows, Xbox and Microsoft Stores. Just choose the size and language that works for you. For UWP apps and games built for Windows 10, we suggest using the new Get it on Windows 10 badge; if you haven’t built a UWP version yet, the other badges can be used.

When you use the badge generator, your Store ID (a 12-character ID also used at the end of the product URL) will link the badge directly to your Store listing. (For apps, you can find the Store ID on the App identity page in the Dev Center dashboard.) When your customer clicks the badge, we’ll determine which operating system your customer is using and open the appropriate web page. For customers on Windows 10, Windows 8.1, or Windows Phone 8.1, the Store app will automatically open as well.

By using these badges you agree to follow the Windows Store marketing guidelines that describe how to use the badges and other Microsoft branded assets. (Already signed up with our Affiliate program? Generate your badges directly from the Affiliate site.)

Badge style

Make the most out of your badges

Download badges and guidelines

You can download a zip file with the various badge sizes and languages. Be sure and review the Marketing Guidelines for usage rules.

Get device art

Show your app or content within a Windows device on your website and marketing materials. Download phone, tablet, convertible, laptop, and all-in-one device chassis below.

Use badges to make money

Become an affiliate and earn commission, using badges to drive downloads of apps, games, movies and more from your website, apps, or communications.

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