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Engage with your customers

Drive customer engagement and satisfaction by using features like push notifications, targeted offers, and responses to feedback and reviews.

Understand your audience

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Define customer segments

Use the dashboard to define segments of your app’s customers, based on demographic or revenue criteria that you choose.

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Targeted offers

Show attractive, personalized content to specific segments of your customers to increase engagement, retention, and monetization.

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Targeted push notifications

Use the dashboard to create and send push notifications to segments of your app’s customers, tailoring each notification for each audience.


Run experiments and connect with customers

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A/B testing

Run experiments in your apps to measure the effectiveness of feature changes before you enable them for all of your customers.

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App feedback

Invite your Windows 10 customers to tell you what they think by directing them to the Feedback Hub, where they can submit problems, suggestions, and upvotes. Then review and respond to their feedback in the dashboard.

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Respond to reviews

Follow up and connect with your customers by responding publicly or privately to their reviews. You can submit your responses either in the dashboard or by using our REST API.

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Engagement analytics

Keep tabs on your customer engagement activities by using these reports.