Illustration of charts and files within a phone

Engage with your customers

Drive customer engagement and satisfaction by using features like push notifications, targeted offers, and responses to feedback and reviews.

Understand your audience

Conceptual illustration of a pie chart on a laptop

Define customer segments

Use the dashboard to define segments of your app’s customers, based on demographic or revenue criteria that you choose.

DEFINE SEGMENTS
Conceptual illustration of a truck hauling a Windows device that is running an app

Targeted offers

Show attractive, personalized content to specific segments of your customers to increase engagement, retention, and monetization.

PROMOTE OFFERS
Conceptual image of a device showing push notifications

Targeted push notifications

Use the dashboard to create and send push notifications to segments of your app’s customers, tailoring each notification for each audience.

SEND NOTIFICATIONS

Run experiments and connect with customers

Conceptual image of a tablet surrounded by test tubes and other scientific equipment

A/B testing

Run experiments in your apps to measure the effectiveness of feature changes before you enable them for all of your customers.

RUN A/B TESTS
Conceptual illustration of a person typing on a laptop

App feedback

Invite your Windows 10 customers to tell you what they think by directing them to the Feedback Hub, where they can submit problems, suggestions, and upvotes. Then review and respond to their feedback in the dashboard.

GET FEEDBACK
Conceptual illustration of a person watering a plant that is growing

Respond to reviews

Follow up and connect with your customers by responding publicly or privately to their reviews. You can submit your responses either in the dashboard or by using our REST API.

RESPOND TO REVIEWS
Conceptual image of a phone that has a 3-D data chart emerging from it

Engagement analytics

Keep tabs on your customer engagement activities by using these Windows Dev Center reports.