Microsoft Ad Monetization platform
App developers, game studios, ad networks, and marketing agencies – our platform has something for everyone. See how our comprehensive features and broad customer reach can help you reach your business goals.
Advertisers can extend their reach across a diverse set of Microsoft products and properties, with ads appearing in Microsoft premium app and web properties like MSN, Skype and Outlook, and in Universal Windows Platform (UWP) apps for Windows 10 devices. It’s easy to integrate with our RTB-compliant platform and reach customers on a range of device types including mobile, PC and tablet, Xbox, HoloLens, and more.
Whether you’re monetizing your app with ads or looking to promote your games with app install ads, we’ve got you covered. Leverage our expertise to create objective-driven, highly targeted campaigns with rich, custom-made creatives. You can also validate campaign performance by tracking installs using partners like Kochava. High-budget campaigns qualify for premium support to maximize your conversion and lower your cost per install.
As part of our continuous efforts to help Windows developers monetize their apps through ads, we offer the Windows Premium Ads Publishers Program. This is a curated collection of ad-enabled apps and games that are best in class in terms of usage, engagement and experience. Advertisers from our partner ad networks can identify these apps separately and serve premium, high-yield ads exclusively to these apps for the highest return on investment for their campaigns.
The Microsoft Ad Monetization platform enables seamless API integration to agencies who are working with top app publishers and studios. Agencies can programmatically integrate with our platform to maximize reach and ROI, with industry-best CPIs for app install ad campaigns. Our campaign API lets you access campaign performance data so you can integrate the results into your own internal dashboards.