What applications will the new fee structure apply to?
Any consumer non-gaming app published to Microsoft Store on PC, Windows Mixed Reality, Windows Phone or Surface Hub.
When does the new fee structure go into effect?
Later this year, we’ll prompt you to accept a new version of the App Developer Agreement that outlines the Microsoft Store fee structure in detail. The new fee structure will apply to purchases made after the date listed in the App Developer Agreement.
Will the new fee structure apply to games or game subscriptions?
The new fee structure only applies to consumer apps on PC, Windows Mixed Reality, Windows Phone or Surface Hub. Apps categorized as Games in Microsoft Store will not be eligible for the new fee structure, even if they are available on those device types.
Will the new fee structure apply to purchases made via Microsoft Store for Business? Microsoft Store for Education?
The new fee structure only applies to individual purchases of consumer apps on PC, Windows Mixed Reality, Windows Phone or Surface Hub. If you allow your app to be offered via organizational licensing in Microsoft Store for Business and/or Microsoft Store for Education, the current fee will continue to apply to those purchases.
What about applications that are not games, but are available to customers on Xbox?
Any purchases made by customers on Xbox consoles, whether the product is an app or a game, will use the current fee structure.
What about applications that are available on both Microsoft Store for Windows 10 PC and Microsoft Store for Xbox One?
The new fee structure will apply to non-game acquisitions by individuals on Microsoft Store for Windows 10 PC (and the other device families mentioned above). The current model will apply to acquisitions on Microsoft Store for Xbox One devices.
What will the fee structure be for apps that are available to earlier OS versions? (Windows 8.x and/or Windows Phone 8.x)
The new fee structure will apply to apps available on Microsoft Store on earlier OS versions (Windows 8.x and/or Windows Phone 8.x).
How does the Microsoft Store fee apply to subscriptions and other add-ons (in-app purchases)?
The new fee structure will apply to non-game, consumer app subscriptions and add-ons (in-app purchases). The fee applied to these purchases will be determined by how the user originally acquired the application. The new default 5% Microsoft Store fee will apply for all transactions using Microsoft’s commerce platform and, if your customer uses a deep link to acquire your application, that’s all you’ll owe. The extra 10% customer acquisition cost will apply when Microsoft delivers you the customer through any other method, such as via a Microsoft Store collection or a Microsoft Store spotlight.
All future subscription purchases and add-on (in-app) purchases for a user will be assessed the same fee percentage that was assessed when the user first acquired the application.