Microsoft Store marketing resources

Help customers discover your products in Microsoft Store by using our official badge or product banner builder.

Illustration of Store badge and Product banner within webpage

Microsoft Store badge

Whether you're promoting games, apps, software, movies, TV shows, books, or other products, our new unified badge style lets your customers know they're available in the Microsoft Store.

Illustration of product banner on web page

Microsoft Store product banner

Create dynamic product banners to feature on your website or blog. The banner is always up to date with the latest art, title, price and rating. If any of those assets change in the Microsoft Store, your banner automatically updates.

Promote all types of content including games, apps, software, books and hardware.

Create your own

Create your own Microsoft Store badge. Copy the generated HTML to show a badge right on your website.

12-character ID required

Badge generated! Click below to preview it.

Additional resources

Learn how to use the badge

Our guidelines and tips help you make sure you’re using the badge correctly.


Download all badge files

Get the badge images for all languages and sizes in .PNG, .PDF, and .SVG format.


Get device art

Use these images to show how your app looks on a Windows device (phone, tablet, convertible, laptop, desktop, or Xbox).


Become an affiliate

Use our tools to promote products and earn commissions.