Publish apps and games to the Microsoft Store

Try out the latest Store options, which help you reach more customers, improve your productivity, and promote and monetize your apps and games.

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Start selling

Our publishing process is flexible and designed to help you succeed.

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Boost your earnings

Find the monetization options that work for you—ads, in-app purchases, and more.

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Get discovered

Maximize your app’s potential by using Store badges, ad campaigns, and other strategies that help you get noticed.

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Know your customers

Run experiments to help drive conversions, direct your customers to Feedback Hub, and explore trends across the Windows ecosystem.

Sell your apps in volume

Offer your high-value apps to organizational customers through Microsoft Store for Business and Microsoft Store for Education.

Store tools

  • Dev Center app
    Quickly view details about the health and performance of your apps on any Windows 10 device.
  • Microsoft Advertising SDK
    Add in-app ads to your Universal Windows Platform (UWP) apps to earn advertising revenue.
  • Microsoft Store Services SDK
    Enhance your UWP apps with features that help you make more money and engage with customers.


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