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Publish apps and games to the Windows Store

Our newest capabilities help you reach more customers, improve your productivity, and promote and monetize your apps and games.

Get the details

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Start selling

Our publishing process is flexible and designed to help you be successful.

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Earn more

Find the monetization options that work for you, with support for ads, in-app purchases, and more.

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Get discovered

Build relationships with your customers and maximize your app’s potential with Store badges, ad campaigns, and more.

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Know your customers

Run experiments to help drive conversions, direct your customers to Feedback Hub so they can submit feedback and upvotes, and explore trends across the Windows device and Windows Store ecosystem.

Extend your reach with Microsoft Store for Business

Build high-value apps and sell them in volume to business and education customers using Windows 10.

Get started

Store tools

Dev Center app
Quickly view details about the health and performance of your apps on any Windows 10 device.
Microsoft Advertising SDK
Add in-app ads to your UWP apps to earn advertising revenue.
Microsoft Store Services SDK
Add features to your UWP apps that help you make more money and engage with customers.

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