The Dev Center Insider Program lets you try out new features before they become available to all developers.

Use the dashboard to define segments of your app’s customers and send targeted push notifications.

Get expert guidance, credits, and discounts to help you plan, build, and market your app.

Xbox delivers new audiences, more users, an amazing and dedicated community, and a great new place for your app to shine: the living room.

Get discovered and do more with your apps in Windows Store

Start selling

Our publishing process is flexible and designed to help you be successful.

Earn more

Find the monetization options that work for you, with support for ads, in-app purchases, and more.

Get discovered

Build relationships with your customers and maximize your app’s potential with Store badges, ad campaigns, and more.

Know your customers

Run experiments to help drive conversions, direct your customers to Feedback Hub so they can submit feedback and upvotes, and explore trends across the Windows device and Windows Store ecosystem.

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Extend your reach with Windows Store for Business

Build high-value apps and sell them in volume to business and education customers using Windows 10.

Store tools

  • Dev Center app
    Quickly view details about the health and performance of your apps on any Windows 10 device.
  • Microsoft Store Services SDK
    Add features to your UWP apps that help you make more money and engage with customers.


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