Recent improvements include A/B testing, better analytics, streamlined app submission, updates for monetizing and promoting, and the ability to publish to Xbox.
Convert your apps and games to provide clean installation and updates to your users. You can distribute the app in the Windows Store or use your existing distribution channels.
NPR used responsive design and Cortana-enhanced controls to deliver personalized radio to their customers.
The Dev Center Insider Program lets you try out new features before they become available to all developers.
Learn how to run experiments and compare variations in your apps from Dev Center.
Get expert guidance, credits, and discounts to help you plan, build, and market your app.
Xbox delivers new audiences, more users, an amazing and dedicated community, and a great new place for your app to shine: the living room.
Our publishing process is flexible and designed to help you be successful.
Find the monetization options that work for you, with support for ads, in-app purchases, and more.
Build relationships with your customers and maximize your app’s potential with Store badges, ad campaigns, and more.
Run experiments to help drive conversions, direct your customers to Feedback Hub so they can submit feedback and upvotes, and explore trends across the Windows device and Windows Store ecosystem.
Build high-value apps and sell them in volume to business and education customers using Windows 10.
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