Windows and Store trends

Get the data you need to help plan your Windows development efforts.

Whether you already have a Windows app for sale or you are considering building or porting an app for Windows, this page provides the data you need to help determine what types of apps to build and where to focus your development resources. The reports on this page provide data about Windows usage, including what kinds of hardware our customers are using to run Windows, and data about app purchases and downloads from the Windows Store.

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Windows trends:

OS install base

Memory (RAM)

Storage

DirectX support

Resolution

OS install base

Memory (RAM)

Storage

DirectX support

Resolution

OS install base

Note: Download data for Windows Phone 8 is currently unavailable from October 2015 onward.

Memory (RAM)

Storage

Screen size

Windows Store trends:

App downloads by category

The distribution of app downloads by category. Only the top 10 categories with the most downloads are shown for each month.

App and IAP sales by category

The distribution of total app and in-app purchase (IAP) sales by category. Only the top 10 categories with the most sales are shown each month.

App and IAP downloads by OS version

The distribution of total downloads for free apps, paid apps, and IAPs by OS version.
Note: Download data for Windows Phone 8 is unavailable from October 2015 onward.

Revenue mix of apps and IAPs

The distribution of revenue between paid apps and in-app purchases (IAPs).

App downloads by category

The distribution of app downloads by category. Only the top 10 categories with the most downloads are shown for each month.

App sales by category

The distribution of app sales by category. Only the top 10 categories with the most downloads are shown each month.

App and IAP downloads by OS version

The distribution of total downloads for free apps, paid apps, and IAPs by OS version.
Note: Download data for Windows Phone 8 is unavailable from October 2015 onward.

Revenue mix of apps and IAPs

The distribution of revenue between paid apps and in-app purchases (IAPs).

The Windows usage data is obtained from customers who have opted to send us telemetry data. The app purchase and download data comes directly from the Windows Store.

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