Windows and Microsoft Store trends

Gain insights you need to help optimize your Windows development efforts.

Windows trends:

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OS install base (Store devices only)1

Memory (RAM)

Storage

DirectX support

Resolution

Processor CPU Cores

GPU Form Factor

Processor Thermal Design Power 2

Video RAM (VRAM)

OS install base (Store devices only)1

Memory (RAM)

Storage

DirectX support

Resolution

Processor CPU Cores

GPU Form Factor

Processor Thermal Design Power 2 2

Video RAM (VRAM)

Microsoft Store trends:

App downloads by category 3

Base game downloads by category 3

Apps revenue by category (DTO and IAP) 4

Games revenue by category (DTO and IAP) 4

Revenue mix (DTO and IAP) for Apps 4

Revenue mix (DTO and IAP) for Games 4

The Windows usage data is obtained from customers who have opted to send us telemetry data. The app purchase and download data comes directly from the Microsoft Store.
1 Represents percentage across all store devices worldwide
2 Processor Thermal Design Power data reporting updated until May 2018
3 Represents percentage of total downloads (top 10 categories represented monthly)
4 DTO = Download to own (DTO refers to Base game); IAP = In app purchase; Represents percentage of total revenue

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